The brief was to create an icon and combination mark that could be used for a new pet tracking device. The theory of using a map pin as a containing element to an animal image seemed the best way to grab the public attention to their product. The golden ratio theory was utilised to develop the form of the dog from my initial sketches and the final design gives the ideal personality for the brand.

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I am always on the lookout to work with exciting new clients and businesses for new projects and employment opportunities, and if you are reading this it could be with you. Contact me at daniel.spence86@gmail.com or on the social media platforms.