Sacrilegious as it might be somebody will update the Leicester City logo eventually so I thought, as a lifelong Foxes fan, I'd explore and offer some alternatives. I decided to go in several different design directions, considering historic City designs for reinterpretation as well as radically new directions culminating with my "Legacy" proposal  that would revolutionise the clubs visual identity.

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I am always on the lookout to work with exciting new clients and businesses for new projects and employment opportunities, and if you are reading this it could be with you. Contact me at daniel.spence86@gmail.com or on the social media platforms.